Coffee an Italian love
A cup of coffee, an espresso coffee, makes us remember, remind us that we are Italians who love espresso, and conviviality, chatting at the bar with friends.
Coffee is one of the emblems of Italian sociality, let’s find out why…
Although coffee is produced in countries such as Latin or Central America for example, it has become the ingredient of the Italian drink par excellence, in reality the ritualism of the cup and espresso make us forget that we imported it, certainly for us Italians today it is one of the cornerstones of socio-cultural stereotypes, it has become an intercalation to socialize, to spend time with friends or acquaintances.
The coffee ritual
Consuming coffee is a way to overcome physical barriers, we can drink it anywhere, whether at home or at the bar, restaurant or even on the street. Coffee is the drink of friendship and esteem, it is offered, shared and generally never refused.
The day begins with a coffee, and often it is a drink that accompanies us during the phase of work productivity, recognizing those exciting characteristics that can also influence the threshold of attention and concentration.
The typical Italian breakfast, at home as well as at the bar, is essentially made up of sweet foods accompanied by coffee and/or milk.
Coffee is the drink that symbolizes friendship and conviviality, a cultural symbol that also recalls the peculiarities of the individual depending on the type consumed.
Coffee in the restaurant is always an important moment, which is why it must be celebrated as the espresso ritual requires.
Coffee personality and personalization
Coffee represents a mirror that offers the reflection of what we are or what we are not.
Espresso coffee: Anonymous or very strong personality;
Corrected coffee: Vicious, Vain;
Caffè ristretto: Demanding;
Long coffee: Sociable;
Decaffeinated coffee: Hedonistic/Healthy;
Caffè macchiato: Mammone, Coccolone, Repressed, Insecure
Restricted coffee with hot water on the side: Exhibitionist;
American coffee: Xenophile/Snobbish.
For us , coffee is an Italian love
